Seychelles ‘Escapades’ impact on French market

FRANCE’S TOURISM INDUSTRY EMBRACES SEYCHELLES

(Posted 08th June 2017)

The Seychelles Tourism Board has accomplished another successful edition of its annual roadshow in France, which remains the destination’s top source market for tourism. The 14th edition of ‘Escapades Seychelles’ was held from 29th May to the 01st of June 2017.

The ‘train and dine’ events were held in Le Havre, Paris, Nice and Marseille with the crowning highlight being in Paris, which recorded a successful turnout of tour operators and agents at the prestigious Aquarium de Paris – Cinéaqua.

High-tech giant screen presentations, using state of the art technology, including lighting and sound, were used to highlight the wonders of the Seychelles islands through a 3D feature about the destination. The images and descriptions conveyed the message of what makes Seychelles unique and sets it apart as a destination of choice among French travelers, and why they should experience this diversity the country has to offer.

The Seychelles’ Tourism Board Director for Europe Bernadette Willemin highlighted the importance of hosting such dedicated Seychelles events abroad, which helps to bring the islands into the limelight with the unified help of trade partners.

Said Bernadett: ‘For an event to be so well supported by our partners and travel trade alike over so many years, it goes to show that the right marketing mix was used to create this recipe for success‘.

Bernadette Willemin was accompanied by Jennifer Dupuy also from the Seychelles Tourism Board’s European regional office. The delegation also comprised of representatives of the local tourism trade, namely Maryline Gallois – Air Seychelles; Ana Meneses – Avani Seychelles Barbarons Resorts and Spa; Melanie Felix – Bird Island Lodge; Virginie Fimbel – Constance Hotels and Resorts; Caroline Aguirre and Maxime Berenguier – Coral Strand Hotel & Savoy Resort and Spa; Guillaume Albert – Domaine de l’Orangeraie, Domaine de La Reserve and Cat Cocos; Clairemonde Coquet and Yves Guesad – Enchanted Island Resort, Devi Pentamah – Hilton Seychelles, Erwan Ly and Maurizio Maggi – Kempinski Seychelles and Fabienne Tirant – H Resort Beau Vallon Beach..

It is impressive to see increasing support from the local trade for this event as the level of participation continues to grow and more partners are willing to spend their marketing budget constructively in bringing their products to the doorstep of the French travel agents and tour operators. It is amazing to see that Escapades Seychelles remains as popular as it was fourteen years ago‘ added Bernadette in closing.

The annual event is one which not only delivers on impacting potential travelers with the beauty of the islands and reasons to visit, but also on creating an amazing bond between the Seychelles Tourism Board office and all of its partners, who stood side by side during the 14th edition of Escapades Seychelles, proudly presenting the brand ‘Seychelles…another world‘ to the travel trade.

France has sent 20,088 visitors to Seychelles so far in 2017 according to the national bureau of statistics and the Seychelles Tourism Board France is already looking forward to another year of hard work, support and motivation to continue to nurture, maintain and grow the French market.

While the next Seychelles Escapades is already planned for 28th May to 01st of June next year, the delegation who took part in this year’s event has meanwhile been on the move in neighboring Belgium, the Netherlands and Luxemburg for yet another round of promoting the destination as part of the Benelux series of event, being held from 06th to0 8th of June 2017.

Added destination information is available via www.seychelles.travel

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