Qatar Airways launches patented new Business Class Seat

WHO NEEDS FIRST CLASS ANY LONGER WHEN QATAR AIRWAYS OFFERS THE BEST SEAT IN THE SKY?

(Posted 09th March 2017)

Adjustable panels and movable TV monitors on the centre four seats allow colleagues, friends or families travelling together to transform their space into a private suite

Qatar Airways yesterday hosted a packed press conference on the opening day of the world’s largest tourism trade fair, ITB Berlin, to unveil its highly anticipated and revolutionary new Business Class experience to the world’s media and travel trade leaders. Ushering in a never-before-seen standard in Business Class travel, the customisable private suites, named QSuite, introduce a host of firsts to Premium Class travel, reshaping expectations for global business travellers.

The new seat design was first unveiled by Qatar Airways Group Chief Executive, Mr. Akbar Al Baker, moments before the airline’s annual press conference at a spectacular reveal ceremony at the Qatar Airways stand. Attended by an audience of notable VIPs, including His Excellency Sheikh Saoud Bin Abdulrahman Al-Thani, Ambassador of the State of Qatar in Germany, with the Lord Mayor of Berlin, Mr. Michael Müller, as special guest of honour, guests were captivated as a life-size cross-section of a Qatar Airways aircraft featuring the new QSuite was unveiled to rapturous applause.

Launched at ITB Berlin, the unique and patented seat has been two years in the making. Its highly anticipated unveiling drew media from around the world and up until the reveal had kept industry experts guessing as to what features and developments it would include.

QSuite features the industry’s first-ever double bed available in Business Class, with privacy panels that stow away, allowing passengers in adjoining seats to create their own private room. Adjustable panels and movable TV monitors on the centre four seats allow colleagues, friends or families travelling together to transform their space into a private suite, allowing them to work, dine and socialise together. These new features provide the ultimate customisable travel experience that enables passengers to create an environment that suits their own unique needs.

Qatar Airways Group Chief Executive, Mr. Akbar Al Baker, said: ‘Today I am proud to unveil the future of Premium travel with our new QSuite Business Class. Our unique and patented design is a world first in many ways and challenges industry norms by offering passengers more privacy, more choice and more personalisation. With these innovations, Qatar Airways has revolutionised the way we serve our Business Class travellers, enabling our passengers to enjoy a First Class experience in Business Class. This is truly Business Class as never seen before and is entirely in keeping with our Premium product and service philosophy. On Qatar Airways, you choose when you dine, and the menu options are varied, with something for everyone. You choose when you rest, and when you want entertainment; we offer more choices than any other airline. It only makes sense to give you the choice to make your own cabin-within-a-cabin, creating double QSuites or quadrants‘.

Each seat is crafted with thoughtful and luxurious details such as hand-stitched Italian leather and satin rose gold finishing

Each bespoke seat is crafted with details such as hand-stitched Italian leather and satin rose gold finishing, bringing an unprecedented level of luxury, privacy and style to Qatar Airways’ Business Class offering. To further complement the customisable on-board seating experience that passengers will now enjoy, Qatar Airways is also launching a new food and beverage concept, introducing a menu that offers a host of new dining choices.

In addition to the existing decadent ‘dine on demand’ service, the new Business Class menu will now offer a selection of snack ‘sharing dishes’ available throughout the flight, allowing travellers to turn dining at 35,000 feet into a social experience. A wake-up Express Breakfast will also be available for those who choose to sleep a little longer by making the most of the ‘Do Not Disturb’ option available on the door of their private QSuite.

Recognised by global travellers for delivering an extraordinary premium customer experience, and true to its title of ‘World’s Best Business Class’ as awarded by Skytrax in 2016, Qatar Airways will continue to appeal to passengers with an array of special touches and additional service enhancements, including elegant new chinaware and cutlery, sumptuous soft furnishings and luxurious bed linens.

The recently announced partnership with The White Company to provide exclusively-designed cotton Business Class sleeper suits and luggage brand BRIC’S to provide bespoke new amenity kits featuring products from Italy’s Castello Monte Vibiano Vecchio complete the refreshed and enhanced experience awaiting Qatar Airways’ Business Class passengers on board.

Qatar Airways also launched a completely new next-generation user interface of Oryx One, its award-winning inflight entertainment platform. Oryx One’s interface has been redesigned to make it even easier to surf content and choose from up to 3,000 entertainment options – the most of any airline. The next-generation user interface has evolved from the rapidly maturing online media sector, presenting movies, games and a special children’s menu in a format that is immediately familiar yet revolutionary for on-board passengers.

Pictured at the reveal ceremony are Qatar Airways Group Chief Executive, H.E. Mr. Akbar Al Baker, H.E. Sheikh Saoud Bin Abdulrahman Al-Thani, Ambassador of the State of Qatar in Germany (left) and the Mayor of Berlin, Mr. Michael Müller (centre)

Mr. Al Baker also announced that starting this summer, Qatar Airways will begin offering best-in-class inflight connectivity, with more announcements to come in the weeks and months ahead.

This extensive and ground-breaking service overhaul comes as the airline celebrates its 20th year of operations marking two decades of growth, industry leadership and innovation. The new QSuite concept will be retrofitted on to the existing Qatar Airways fleet starting from June 2017, at an estimated rate of one aircraft a month while new aircraft will on delivery already present themselves in the new cabin layout.

Known for introducing industry firsts and aiming at the best product a traveler can get, Qatar Airways is one of the fastest growing airlines operating one of the youngest fleets in the world. Their fleet of 194 aircraft is now flying to more than 150 key business and leisure destinations across all six continents.

Qatar Airways chose ITB as the platform for this highly anticipated product launch in support of the 2017 Qatar German Year of Culture, of which Qatar Airways is a proud sponsor. With the simple aim of bringing communities together, the year-long event celebrates the strong diplomatic relations between the State of Qatar and the German Federal Republic. Germany’s Year of Culture with Qatar follows in the footsteps of Japan in 2012, the UK in 2013, Brazil in 2014, Turkey in 2015, and China last year in 2016.

Travelers from East Africa can connect from Entebbe, Kigali, Nairobi, Dar es Salaam, Kilimanjaro and Zanzibar into the airline’s global network at their hub in Doha and those travelling in business class will no doubt look forward to eventually experiencing the new cabin product and enhanced service levels on board.

The Qatar Airways QSuite reveal and Press Conference can be viewed here: https://www.facebook.com/qatarairways
The Qatar Airways QSuite product overview can be seen here: https://www.youtube.com/watch?v=_yhZDsctiZg

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