Euromonitor International Top 100 City Destinations Rankings

Africa Travel Association shares the Euromonitor International Top 100 City Destinations Rankings

Top 100 City Destinations Rankings

Sadly is East Africa NOT represented here at all, a challenge to the cities of Nairobi, Kampala, Kigali and Dar es Salaam and for
good measure even Mombasa … let’s lift our standards and
reputation to make an appearance in future updates!

Top 100 City Destinations Rankings
The Top 100 Cities Destination Ranking for 2015 international arrivals. Despite falling arrivals, Hong Kong remained the top city destination in the world for the seventh consecutive year, with 26.7 million international visitors in 2015. Bangkok overtook London as the world’s second most visited city, with 10 percent growth in international arrivals. London moved down to the third spot in the global ranking but remained the top European city destination with international arrivals growing 7 percent in 2015.

The new 100 cities ranking shows that:

  • Dubai is the top performer in the region, ranking 7th and seeing continued steady growth in 2015 with 8% increase in inbound arrivals. The city is benefitting from years of extensive investment in state-of-the-art and world-leading infrastructure, luxury shopping, hotels and entertainment.
  • The Middle East and Africa region has 12 cities in the Top 100, but the vast majority are located in the Middle East and North Africa. Johannesburg is the only city from the rest of the African continent which makes it into the ranking, ranking 37th and growing 2% in 2015.
  • Tunisia fell on hard times with multiple terrorist attacks, including the shooting on the beach of a resort in Sousse in June 2015. Jerba is the only Tunisian city in the Top 100 ranking, but all cities in the country registered double digit declines, with Sousse experiencing a decline of 61% compared to 2014.
  • Mecca in Saudi Arabia was the strongest performer in the region, as 2015 saw a strong growth in the number of religious tourists flocking to the city.

Euromonitor International’s Travel Analyst, Wouter Geerts comments: “2015 was another turbulent year. Terrorist attacks, geopolitical conflicts, economic uncertainty and health scares like MERS and Zika were just some of the factors impacting city arrivals. Nevertheless, top cities outperformed global travel flows, registering growth of 5.5 percent in international arrivals compared to 2014, showing the resilience of global cities as travel destinations.”

Top 5 Growing and Declining Middle East and African Cities for Inbound Arrivals 2014-2015
To view the Top 100 Cities Destination Ranking, please visit: 100-Cities-Destinations_Download-Page.html
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