Archive for February, 2017

Ethiopian captures African Cargo Airline of the Year Award


(Posted 28th February 2017)

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Ethiopian Airlines, the largest cargo operator in Africa, has been awarded the African Cargo Airline of the Year Award during the 2017 Air Cargo Africa Conference held in Johannesburg from 21st to 23rd February 2017. Air Cargo Africa 2017 has been organized by the STAT Media Group in celebration of excellence in the industry while supporting Africa’s steady growth. Winners have been selected through two rounds of online polling by worldwide readers of the magazine. While receiving the award, Group CEO Ethiopian Airlines, Mr. Tewolde GebreMariam, remarked: ‘Readers of STAT Trade Times across the globe have spoken and voted Ethiopian as ‘African Cargo Airline of the Year’. I would like to thank them all for their strong vote of confidence, which reiterates Ethiopian efficient global cargo service. The credit for this prestigious recognition goes to our strong workforce, especially, I would like to congratulate our cargo team for the job well done. Ethiopian Cargo has been growing at a very fast pace and will continue to do so. In order to support the fast growth that we are planning and to make Addis Ababa as one of the best Cargo hubs between Africa, Europe, The Americas, Middle East and Asia, we have built a new Cargo Terminal which can accommodate 600,000 tons per annum at a total cost of USD 115 million. The new Terminal 2 combined with the existing Terminal 1 will give a total tonnage capacity of 1 million per annum. Moreover, this year alone, Ahmedabad, São Paulo, and Orlando will join our global cargo network‘.
Ethiopian Cargo serves 36 freighter destinations operating the longest range twin engine freighter aircrafts in the world, 6 B777-200 LR freighters as well as 2 B757F with a capacity of 103 and 35 tons each respectively.
Ethiopian was recently named Airline of the Year, for the fifth consecutive year, by African Airlines Association (AFRAA), SkyTrax World Airline Award for Best Airline Staff in Africa, Best African Cargo Airline of the Year Award, and Passenger Choice Award for Best Airline in Africa.

ServiceMAG rings in next round of #TSMTWEETCHAT


(Posted 28th February 2017_

This coming Friday March 3rd 2017 from 11am-12noon the ServiceMag shall be hosting Clement UWAJENEZA CEO of RwandaOnline, discussing on the efficiency, ease, and reliability of Irembo.

Irembo is Rwanda’s one-stop portal for e-Government services and a platform for Government services online. Some of the services offered include:

Birth certificate, Registration for driving test, Child Registration, Application for National ID, Marriage certificate, Registration for driving test, Certificate of being Single, Criminal record clearance certificate, Renewal of driving license and many others.

Log on at 11am to 12 noon with your questions, comments and suggestions on @theservicemag using the hash tag #TSMTWEETCHAT

The TSM Tweet Chat takes place every fortnight and is an opportunity for business managers, owners and CEOs to interact with their customers, hear their queries and respond to their comments in a bid to improve customer service.

The ServiceMag Tweet Chat started to enable customers/citizens reach top management of businesses, corporations and organisations that serve them. The sessions are also a way of bridging the communication gap between service providers and service beneficiaries.

We thank you in advance for your usual cooperation

For more information contact: Sandra Idossou sidossou

Tourism has become Reunion’s mainstay and the results speak for themselves


(Posted 28th February 2017)

Details of tourist arrivals for 2016 are now out for the French Indian Ocean island of Reunion, and the comparison with 2015 look good as expected. The year 2016 has been an extremely successful year for Reunion Island tourism after a job well done by Reunion Tourism to promote the island with the new marketing and communication initiatives. Indeed, the strategic repositioning of Destination Réunion, coupled with numerous promotional and sales activities on the island, is the result of the strategic decisions turned into action.

Reaching for the second year a new rise of tourist arrivals with 458,261 tourists coming to the island, this was generating tourist receipts valued at 325.3 million euros for the economy of Reunion.

This growth marks a real dynamism of the attractiveness of the island which, since the record year of reference of 2011 with 471,300 tourist arrivals and after a constant decline until 2013, has been increasing again since 2014.

The trend in performance by market

For the island, metropolitan France remains the market leader with 80.7% of market share and it appears that this market remains as promising and responsive for the future too. Key changes in market attendance were:

France: + 15.5% (369,309 tourists);
Belgium: + 21% (over 9,800 tourists);
Europe: + 1.3% (36,463 tourists);
Mauritius: + 7.3% (21,574 tourists).

This evolution is the result of three main points identified:

A Regional Tourism Committee (IRT) which remains very active in terms of promotion and communication.
An air capacity to Reunion which develops and which responds to a tourist demand that is created by the destination Reunion and its actors.
A difficult international environment that encourages tourists to favor "stable and secure" destinations .

A winning diversification strategy

The IRT strategy coupled with the work of tourism professionals has made it possible to clearly identify the type of clientele going to the island, ensuring a number of European countries in strong growth mode over the year 2016 . The integration of the marketing model based on the four pillars of emotion, experience, exclusivity and commitment and aims to develop the island’s unique reputation in the various target markets.

The Réunion destination is equipped with an iconic identity mark to develop a strong image in order to serve the objectives of tourism economic development. It is a question of being able to experiment and rely on local forces in order to protect our market share and acquire new ones, accentuating efforts to improve the quality of reception and innovation.

Thus, while the island’s main customer base remains the continental France with 369,309 tourists, in 2016 a 15.5% increase is observed for other markets compared to 2015. In parallel with these good results, the trend is the same for European and world wide customers.

These results reinforce the promotion activities carried out in these markets, namely:

The organization of educational activities and the reception of a hundred of travel agents on invitational tours;
The setting up of around forty dedicated press trips ;
Organizing fifteen workshops, training more than a hundred travel agents.

The destination must continue on the path of diversification of clienteles.

Regarding markets in the Indian Ocean zone, the undisputed leader remains the Mauritian market with 21,574 tourists, a growth of 7.3% .

As for the South African market however is the number of tourists still too low to be statistically reliable.

In 2016, leisure tourists were 396,795 , an increase of 10.5% compared to 2015 . Moreover, as for business tourists, they were 52,457 to stay on the island i.e. an increase of 5.5% .

Primary accommodation

The main mode of accommodation, "among relatives and friends" dominates with 224,076 tourists and grew by 11% . In the "merchant accommodation" modes, the hotel industry grew by 0.4% with 101,241 tourists . The rentals, with 66,561 tourists, also rose by 0.4% .

Household composition and length of stay

The business tourists stay 13.3 days ;
The leisure tourists are 18.3 days .

Tourism revenue up

The tourism receipts are estimated at 325.7 million euros .

Among the main expenses:

Expenditure on accommodation accounted for 41.7% of total expenditure, ie € 133.7 million ;
The item related to car rental (55 million euros) represents 16.9% of total expenses;
Expenditure on catering represents 15.8% and amounts to 51.3 million euros .

In conclusion

The year 2016 was an intense tourist year marked by:

The increase in tourism revenues ;
The increase in foreign tourists ;
A good end of season with a very good month of December ;
Tourists who say they appreciated the welcome, the tourist destination ( more than 98% of tourists say they are satisfied or very satisfied ).

The data from the survey of visitor arrivals in 2016 are the results of surveys carried out at the airports of La Réunion by the MTA design office.
MTA has been a consulting firm specializing in the world of air transport since 1992, working mainly in metropolitan France, Europe and the Caribbean.
He has carried out the Visavion surveys for the Nice Côte d’Azur CRT since 2013, as well as numerous surveys for the Nice, Bordeaux, Paris, Marseille and other airports.

For more information about Destination Reunion click on

RSVP to WYSE sessions at ITB Berlin

Meet the WYSE Travel Confederation in Berlin at #ITB2017

ITB Berlin 2017 – WYSE Village updates

RSVP for WYSE workshops and panel discussions taking place at ITB Berlin

WYSE will host a variety of panel sessions and a networking reception at our stand in hall 4.1.

Don’t forget to RSVP to secure your spot at the following sessions.

Wednesday, 8 March

12:00 – 12:30 | New Horizons: The study of the global youth and student traveller
Greg Richards, WYSE Travel Confederation

13:00 – 13:30 | Visiting New York City: The youth perspective
Donna Keren, NYC & Company

14:00 – 14:30 | How to break through the noise with your content marketing
Colm Hanratty, Sixtwo Digital

15:00 – 15:30 | Hostel cities: Youth travel accommodation and urban development
Greg Richards, WYSE Travel Confederation

16:00 – 16:30 | Investing in experience: Development of Ireland’s signature experience brands
Amanda Horan, Fáilte Ireland

17:00 – 17:30 | Tours & activities: Easy ways to enhance guest experience
Stephanie Taylor-Carrillo, SANDEMANs NEW Europe


Thursday, 9 March

11:00 – 11:30 | Being better travellers
Kelly Galaski, G Adventures

12:00 – 12:30 | Opportunities for growth in the hostel market: Securing outside investment
Harry Douglas, HVS

13:00 – 14:00 | Sound destinations: Music, festivals and the youth visitor
Panel discussion moderated by: Nick Hall, Digital Tourism Think Tank
Matthieu Betton, Sojern‌
Katja Hermes, Sound Diplomacy‌
Martyn Milford, Generator Hostels‌
Greg Richards, WYSE Travel Confederation

15:00 – 15:30 | Everything you need to know about working with travel bloggers to get results
Laurel Robbins, Monkeys and Mountains

16:00 – 16:30 | Use mobile to make more money and charge the customer less
Kevin O’Shaughnessy, Indigo

17:00 – 17:30 | How to build a rockstar reputation that crushes cranky customers
Jeff Chatterton, Checkmate Public Affairs


Friday, 10 March

11:00 – 12:00 | How to talk to Gen Z in five emojis or less
Panel discussion moderated by Rhett Lego, The Conjoint Marketing Group
Dom Carter, What Marketing Company
Emmanuelle Legault, Destination Canada
Marc Buchegger, TourRadar
Jens Wiesehöfer, K&B – The Kids Group

12:00 – 12:30 | Eight ways to dominate direct bookings
Stephan Leuenberger, Cloudbeds

13:00 – 13:30 | Mobility is my lifestyle
Hugo Urción, Erasmus Student Network

14:00 – 14:30 | Putting your property in the cloud
Craig Bonafont, Mews Systems

15:00 – 15:30 | Child protection in tourism – we all have a role to play
Damien Brosnan, The Code

RSVP to WYSE networking reception

Our 2017 ITB Berlin premium stand co-exhibitors

Request an appointment

Our 2017 ITB Berlin co-exhibitors

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Sudan grinds to a halt as nationwide power outage strikes


(Posted 28th February 2017)

A massive nation wide power outage struck the Sudan yesterday, when trip mechanism in the grid failed to engage after some production sources said to be at the Merowe Dam went down.
This prompted an outage at the international airport too but operations continued when stand by generators were activated.
Across the key cities of Sudan, like Khartoum, Omdurman and Port Sudan, did aircondition units fail, the banking system was affected and only businesses with their own power generators, and enough fuel to run them, were able to continue doing some business yesterday.
It is understood that the power grid eventually came back on line but this only serves some one third of the country anyway with millions of Sudanese not having any access to electricity.

Love Wildlife? Then it is Time to read the News and Stories from Ol Pejeta

Ol Pejeta Conservancy News Updates

Ol Pejeta Conservancy
Elephant rescue
Terrified elephant rescued from dam
Trapped in deep mud, this female elephant had been attacked by an angry mob from a local village. Find out how a dream team from Ol Pejeta and the Kenya Wildlife Service came to the rescue.

// read the full story

The latest additions to our K-9 unit have more wrinkles than an elephant’s trunk – but they are in fact, just 3 months old. Meet Otis and Scarf.

// get me some bloodhound puppy

otis and scarf
Partnerships for a healthier, happier community
The Afretech Aid Society and The Rotary Club have given the Ol Pejeta community development department a reason to celebrate with the announcement of a KSH 5.3 million grant to supporting local healthcare and education.

// find out more

Community Newsletter
Ol Pejeta event in London
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Kids go half price at The Stables

For safari on a shoestring – look no further than Ol Pejeta’s Stables. And with kids half price from February to April, there’s never been a better time to get the little ones into the wild.

// book now

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3 for 2 at Pelican House

Stay two nights at Pelican House and get the third one free from February to April. Don’t miss out on this chance to get your own private slice of wilderness paradise.

// tell me more

Ol Pejeta Rangers
New digs for rhino rangers
The African Wildlife Foundation have funded 4 new housing blocks for Ol Pejeta’s rhino rangers, aimed at boosting morale and distributing rangers for more effective patrols.

// learn more

Ol Pejeta Conservancy
Become a member
Ol Pejeta is a non-profit wildlife conservancy in Kenya supporting endangered species, tourism and community outreach.
info info
T: +254 707 187 141

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Kenya uses football to increase visibility in the UK


(Posted 28th February 2017)

A Kenyan all star football team may have lost last night against Premiership side Hull City by two goals to one, but Brand Kenya and Kenya Tourism gained big time through the exposure gained from the match.
Venue was the KCOM stadium in Hull where the Premiership side fielded only 5 of their top players, giving reservists the chance to show their mettle in a friendly match against Kenya’s best players.
The game was made possible by SportPesa, Kenya Airways and the Kenya Tourism Board which brought the Kenyan team to the UK.
Said Kenya’s Cabinet Secretary for Tourism Najib Balala ahead of the match:

Start quote

I am excited to be part of this historic event involving football teams from Kenya and the United Kingdom. I congratulate Sportpesa, through its CEO Ronald Karauri, for making this day possible. I also thank the Kenya Tourism Board and our national carrier, Kenya Airways for supporting the Sportpesa AllStars. This initiative plays a key role in enhancing our larger country brand.

I extend my gratitude to the Hull City team, staff and fraternity for being great hosts to our boys, who are showcasing their football talent with courage and fortitude. Your work ethic and dedication to perfecting your craft is not lost on us. I assure you that all Kenyans stand with you today.

Ladies and Gentlemen,

We visit Hull City at a time when the city has been identified as the United Kingdom’s City of Culture in 2017 – an initiative that enables Hull to not only maximize on the impact of cultural regeneration, but affords this great city an opportunity to breathe fresh air into the City’s tourism and hotel occupancy numbers. Moreover, hosting the United Kingdom City of Culture in 2017 will enable Hull to deliver a transformational opportunity for the next generation of young people and allow it to share the incredible talent that exists across the city, as well as open it up it to new experiences.

Ladies and Gentlemen,

For this reason, I cannot help but draw parallels and commonalities between efforts to expand the tourism industry in this great city and our efforts to do the same in Magical Kenya – a mandate that my Ministry continues to embrace with zeal, enthusiasm and dedication.

As many of you know, Kenya features a unique and glorious blend of diverse wildlife, landscapes and cultures that support this sector of our economy. It is the second largest sector in Kenya’s economy after agriculture, accounting for 21% of total foreign exchange earnings and 12 % of GDP.

Ladies and Gentlemen,

My ministry is keen to look to alternative ways of growing tourist numbers. We have taken note of the fact that in today’s globalised world, tourism is the world’s number one industry – while sports is regarded as the number one industry in the leisure sector. Moreover, sports are an integral part of all culture, and while often viewed as a separate activity, it is inextricably linked to tourism. Sports can now be viewed as an attraction within the broader tourism industry, as it is fast emerging as key source of tourism supply.

Ladies and Gentlemen,

The United Nations World Tourism Organization (UNWTO) estimates that sports tourism is worth $US800bn, constituting more than 10% of the international travel and tourism receipts. In some destinations, sports tourism accounts for 25% of all tourism receipts, rising to as much as 55% in Australia and parts of New Zealand. It is for this reason, dear friends, that sports-related tourism can no longer be regarded as a niche sector of tourism. There are now over 1.1bn international tourist arrivals worldwide, with UNWTO predicting that by 2020 this will rise to 1.4bn. Tourism accounts for 9% of global GDP, one in eleven jobs worldwide and has a value of over $US1.5 trillion in exports.

Ladies and Gentlemen,

Owing to this, major tourism destinations are developing tourism product concepts revolving around pleasure sports. Kenya’s national anthem is probably one of the most sang tunes in international athletics championships, Kenyans are well-known marathoners and, more recently, Kenya’s prowess in Rugby has come into the international arena. Kenya continues to grow this strength by playing host to international athletes, who visit our country to train in the high altitude areas in Iten, Eldoret. A town that is easily accessible by air and by road.

Ladies and Gentlemen,

Sports Tourism events, such as today’s match between our Sportpesa AllStars and Hull City, are a catalyst for economic and urban renewal, which in turn allow for development of both capacity and destination attraction for tourism. The subject of urban regeneration can become a focal point of sport tourism legacy, as it enables the host city to develop or enhance both amenities and social needs for the benefit of the community and the surrounding population.

Ladies and Gentlemen,

Lastly, let me take this opportunity to congratulate the 10 lucky winners who will get a chance to choose a friend to accompany them to savour Kenya’s magic. I can confirm that you will be treated to a week of an experience that you have not had anywhere else. Right from Nairobi – a modern city that offers a variety of activities, to an authentic safari at the famed Maasai Mara and finally a treat to the warm pristine beaches in the southern coast of Kenya. We look forward to hosting you.

Finally, Ladies and Gentlemen, I extend an invitation to all Hull City players, staff and fraternity – and indeed all citizens of the United Kingdom – to visit Magical Kenya. I think that a rematch would not only be momentous, but will be a great source of entertainment for football fans in Kenya and the United Kingdom.

With those few remarks, I wish both teams the best of luck.

Thank you.

End quote

Kenya’s tourism industry, said to be anxious that the upcoming elections may throw a spanner into the works of the recovery tourism marketing programmes, has pulled out all stops to alleviate concerns in the country’s main tourism source markets. This initiative, ahead of ITB 2017, is seen as a measure to build good will in a market which fell into second place in 2016 when the US overtook the UK in arrival numbers.
Kenya’s Tourism Board has also embarked on a vigorous campaign to increase both domestic and regional travel, after Uganda came up in fourth place of tourist source countries with many Uganda based expatriate visitors taking advantage now of Visa free travel under Interstate Pass arrangements when traveling to the Kenya coast.
More details on Destination Kenya can be found via and also by visiting

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