UBER Kenya targeted with new price war

UBER KENYA’S PROBLEMS GROW AS MAIN RIVAL DROPS TARIFFS EVEN FURTHER

(Posted 25th November 2016)

Sharply lower yields, following their decision a few weeks ago to drop tariffs and increasing problems with discontented drivers whose income was sharply reduced as a result have now been compounded by a rival’s decision to drop rates from previously 55 Kenya Shillings per kilometre to just 30 Kenya Shillings.
This literally halves the price passengers have to pay and backed by Safaricom, Kenya’s largest mobile network, will affiliate Little Rides take full advantage of their move to launch a frontal attack on UBER.
The new tariffs are effective as of today, Friday 25th of November and pundits foresee ‘the clash of the taxi titans‘ in Kenya as a major migration of passengers is now anticipated as they ditch UBER and use the lower priced Little Rides.
Other Kenyan rivals like Mondo too will come under pressure to follow suit giving visitors to Nairobi and locals alike the lowest taxi tariffs in a generation.
Conventional taxi operators, hotel limousine operators and even unlicensed cabs too will have to consider their pricing now that a full scale tariff meltdown is underway.
UBER’s price surge during peak hours too will be coming under scrutiny as others do not raise tariffs, another reason for would be passengers to vote with their feet and their pockets.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: