WAKANOW – CREATING BRAND LOYALTY WITH SPECIAL EVENTS
(Posted 13th October 2016)
It was a perfect mix of excitement and networking last weekend when Nigeria’s first online travel company Wakanow launched its much-anticipated Beach Sports Series themed ‘Sand, Sweat and Glory’.
The event, which held at the Africa-themed La Campagne Tropicana Beach Resort, had a number of corporate organizations compete for the top three spots in the highly charged contest.
Speaking ahead of the games, Group Deputy Managing Director of Wakanow, Mr. Ralph Tamuno, said that the company seeks to leverage on the imitative as a platform to connect people together through sports.
‘The Wakanow La Campagne Beach Sports Series is a specially packaged initiative that brings together corporate bodies and sport loving individuals in a relaxed and fun environment inspired by a sense of healthy competition. It also provides networking opportunities and experience sharing for professionals across various industries. Over the years, sporting activities have become not just a tool for recreation and social cohesion but a vehicle to promote good health and tackle some of the life-threatening hazards associated with modern life‘ he stated.
Following a succession of matches at various group stages, Team DHL, Oya and Wakanow grabbed the top three positions to emerge champions in the inaugural edition of the games.
Speaking during the award presentation to the winning teams, Chief Marketing Officer of Wakanow, Mrs. Victoria Onwubiko, congratulated all the participating teams for their efforts at the various stages of the keenly contested games.
‘We are very excited at the success of the first edition of Wakanow Beach Sports Series, and are particularly impressed with the showmanship, friendship and shared experiences made possible by this competition. The Wakanow brand takes special delight in establishing enduring connections with consumers through these moments‘ she said.
She added that the beach sports initiative is another way the Wakanow brand immerses itself in the rich culture and lifestyle of its customers by leveraging heavily on multi-touch campaigns and superior brand experiences that create seamless connection between the brand and its public.
There is now anticipation that Wakanow will roll out similar events in other countries across Africa where Wakanow is present.
Wakanow is one of Africa’s online travel portals, providing seamless travel deals, holiday packages and tour services to millions of travelers in Africa and beyond. Wakanow has grown from a humble background to becoming one of the fastest growing and largest travel sites in Africa.
Meanwhile are Mrs. Victoria Onwubiko and Ms. Fifi Rurangwa attending the Magical Kenya Tourism Expo in Nairobi to meet the tourism trade from not just Kenya but the wider Eastern African region, build networks and strengthen ties and relationships.