FIRST HALF ARRIVAL NUMBERS ALMOST AT LEVEL PAR WITH 2015
(Posted 28th August 2016)
Reunion Island Tourism (IRT) held a press conference on Friday to announce the numbers of tourists visiting Reunion during the first half of 2016. The Vice President of the IRT Danièle Le Normand, alongside Director Willy Ethève, said that ‘the destination meeting attracted almost 190,000 tourists against 197,000 last year, a difference of 3.7%. But we must take into account the margin of error (and +3 -3 points) and the fact that IRT changed the measurement tools’
(The Director of the IRT Willy Ethève and Danièle Le Normand, Vice President of the IRT)
Since the beginning of January had IRT commissioned a new measuring approach with a methodology that differs from the past and with a gap of 3.7% compared to 2015, tourist numbers stagnated in the first half 2016.
Tourist numbers in Reunion
The tourist interest of the destination
The tourist interest of the destination unanimous
The number of tourists in Reunion
The second quarter 2016 has seen tourist numbers almost identical to that of the first quarter 2016.
The origin of tourists in 2016
In the first half 2016, the destination focused on the metropolitan market:
- The metropolitan tourists (151,698) represent the primary customer of the destination and weigh79.8% of total customers.
- The tourists from the Indian Ocean area (18 346) represent 9.7% of the total customer base.
- The European tourists (excluding Métropole) with a volume of 13,199 tourists represent 6.9% of the total customer base.
A large majority of non-tourists from Reunion
Over 80% of tourists (152,977 tourists) do not originate from Reunion.
Purpose of travel of tourists (first half 2016)
Leisure tourism, travel first pattern
Operating main external hosting tourists
The commercial accommodation represents 48% of the accommodation
The commercial accommodation represents 48.3% (91 780 tourists). The hotel listed is carving the lion’s share of commercial accommodation (43 217 tourists) and represents 22.7% of the total accommodation. Thevacation rentals are the second type of accommodation merchant with 26,539 tourists ( 14% of the total accommodation).
In the first half 2016, a majority of tourists stayed mostly among relatives or friends (98 254 tourists 51.7%).
Reunion, a tourist destination in itself
During the first half of 2016, 162,667 tourists (86%) visited Reunion as a single destination. About 14% of foreign tourists Reunion chose to combine their stay with a different destination (27 368 tourists). The combined Vanilla Islands are the most successful: Meeting-Maurice (63%) followed by Reunion, Seychelles (13%).
Customer "long haul" promotes rather long stays
The mean residence times are distributed as follows:
- View 19 days
- Business: 14 days
The revenue generated during the stay by foreign tourists amounted to 110.8 million euros .
The revenue made before the stay (excluding airfare) represent 38.8 million euros . They correspond to part or all accommodation, car rental …
In total, foreign tourism receipts are estimated at 149.6 million euros.
Expenses external tourists in Reunion (first half 2016)
- The average expense related to residence is 2,134 euros per household (average household consists of 2.7 persons) or 787 euros per person.
- The average expenditure strictly in the living room is 1,573 euros per household (average household consists of 2.7 persons) or 580 euros per person.
Tourist spending in the air
The spending by foreign tourists in the first half of 2016 amounted to 113.9 million euros .
Who are they ?
Age tourists in Reunion
Sex tourists in Reunion
socio-professional category of tourists in Reunion
Attendance per month
Attendance per quarter / semester
According to the World Tourism Organization a visitor is a person who made a trip to a destination outside their usual environment for more than one day but less than one year, and whose main purpose of visit can be business, leisure or other personal reasons. A visitor is qualified tourist if he spends a night there.
The leisure tourism is a form of tourism whose motivation is the discovery of new territory to satisfy his curiosity, his sense of adventure, a desire to enrich its culture and experience.
The affinity tourism is a form of tourism whose motivation is the visit to acquaintances and relatives.
The business tourism refers to travel for business purposes.
The "Other" tourism is tourism that does not fit the above definitions (approval, affinity and business). This can be for medical reasons, association meetings, etc.
The tourists investigation IRT / MTA is conducted with travelers from the two airports of the Reunion (Roland Garros and Pierrefonds).
It aims to measure tourist numbers, define the profile of foreign tourists and estimated tourism receipts for the territory.
The surveys are conducted face to face and not by self-administered.
The administration of surveys done in boarding areas only and not in public areas on media digital tablets.
The size of the final sample 2016 will be at least 20,000 questionnaires completed more than 5,000 additional questionnaires compared to 2015. This is an average of 24 days of investigation a month versus 92 days a year earlier collection. In the first half, 13,816 questionnaires have been administered.
The sampling plan is updated monthly with weekly, propped on airport traffic data (forward and realized the previous month). The aim is to cover all flights of the month regardless of the date, time, destination and the company.
The recovery of the base is based on the structure of the airport traffic due month by company, by destination and airport. According to this methodology recovery also used for surveys traffic of several major French airports (including Nice and Bordeaux), the resulting base is representative of traffic each month to more than 97%, enabling both to effectively analyze the results already produced and extrapolate annual trends to anticipate the major changes underway when they exist.