AFRICA GETS LESS THAN HALF OF GLOBAL AVERAGE TOURISM GROWTH IN 2015
(Posted 06th May 2016)
Africa again lagged behind in 2015, performing way below global average tourism growth, largely affected by the hysteria over the West African Ebola epidemic, which however never reached East, North or South Africa.
Still did the global media, many of whom continue to think Africa is a country, offload their prejudice on the continent and even countries like Seychelles had to issue formal reassurances that the archipelago was free of such diseases.
Notably did Ebola cases emerge in Europe and North America but the unaffected part of Africa, more distant from the outbreak than Europe, nevertheless got into the cross hairs and suffered growth setbacks as a result.
International tourism receipts in destinations around the world grew by 3.6% in 2015, in line with the 4.4% increase in international arrivals. For the fourth consecutive year, international tourism grew faster than world merchandise trade, raising tourism’s share in world’s exports to 7% in 2015. The total export value from international tourism amounted to US$ 1.4 trillion.
Income generated by international visitors on accommodation, food and drink, entertainment, shopping and other services and goods reached an estimated US$ 1,232 billion (euro 1,110 billion) in 2015, an increase of 3.6% accounting for exchange rate fluctuations and inflation. International tourist arrivals (overnight visitors) increased by 4.4% in 2015, reaching a total of 1,184 million.
Alongside international tourism receipts (the travel item of the balance of payments), international tourism generated US$ 210 billion in exports through international non-resident passenger transport services, bringing the total value of tourism exports up to US$ 1.4 trillion, or US$ 4 billion a day on average.
“Tourism is today a major category of international trade in services,” said UNWTO Secretary-General Taleb Rifai addressing the 60th Regional Commission for the Americas meeting in Havana, Cuba. “Despite a weak and slow economic recovery, spending on international tourism grew significantly in 2015, proving the sector’s relevance in stimulating economic growth, boosting exports and creating jobs for an increasing number of economies worldwide,” he added.
International tourism represents 7% of total world exports and 30% of services exports. The share of tourism in overall exports of goods and services increased from 6% to 7% in 2015 as for the fourth consecutive year international tourism outgrew world merchandise trade, which grew 2.8% in 2015 according to recent data reported by the World Trade Organization.
As a worldwide export category, tourism ranks third after fuels and chemicals and ahead of food and automotive products. In many developing countries, tourism ranks as the first export sector.
Unusually strong exchange rate fluctuations in 2015 seriously influenced receipts for individual destinations and regions, expressed in current US dollars. Taking into account exchange rate fluctuations and inflation, receipts in the Americas, Asia and the Pacific and the Middle East all grew by 4%, while in Europe they grew by 3% and in Africa by just 2%.
The Caribbean, Central and South America show strong growth in international tourism receipts
The Americas continued to enjoy robust results both in international arrivals and receipts in 2015, with a strong US dollar fuelling outbound travel from the United States and benefiting many destinations across the region. The Caribbean, Central America and South America all recorded 7% growth in receipts, while North America saw a 3% increase.
“As prices of raw materials have decreased, tourism has shown a strong capacity to compensate for weaker export revenue in many commodity- and oil-exporting countries,” said Mr. Rifai. “Tourism is increasingly an essential component of export diversification for many emerging economies as well as several advanced ones,” he added.
The United States, China, Spain and France remain the world’s top tourism destinations
The United States (US$ 178 billion), China (US$ 114 billion), Spain (US$ 57 billion) and France (US$ 46 billion) continue to be the top destinations both in international tourism receipts and tourist arrivals.
The above data is preliminary and subject to revision. 2015 has shown some unusual strong appreciation of the US dollar to many currencies, rendering receipts earned in these currencies lower in US dollar. Furthermore, China revised both its international tourism receipts and expenditure series substantially in 2015 and retrospectively for 2014 due to methodological changes.
A few leading source markets drive outbound tourism in 2015
China, the United States and the United Kingdom led outbound tourism last year, fuelled by their strong currencies and economies.
China continues to lead global outbound travel after double-digit growth in tourism expenditure every year since 2004, benefitting Asian destinations such as Japan and Thailand as well as the United States and various European destinations. Spending by Chinese travellers increased 25% in 2015 to reach US$ 292 billion, as total outbound travellers rose 10% to 128 million.
Tourism expenditure from the world’s second largest source market, the United States, increased by 9% in 2015 to US$ 120 billion, while the number of outbound travellers grew by 8% to 73 million. Expenditure from the United Kingdom, the fourth largest market globally, increased 8% to US$ 63 billion with 65 million of its residents travelling abroad, up 9%. By contrast Germany, the world’s third largest market, reported a small decline in spending (US$ 76 billion), partly due to the weaker euro.
France’s expenditure on outbound tourism reached US$ 38 billion, Russia’s US$ 35 billion and that of the Republic of Korea a total of US$ 25 billion.
Africa now needs to learn a lesson, and fast, that a huge potential of travellers exists from across the continent who wish to travel to other African countries but are disillusioned that Western travelers often find easier access to fellow African countries than themselves, who are faced with miles of bureaucratic red tape when applying for Visa.
This needs to urgently change, in line with countries like Seychelles, which requires not Visa whatsoever from any nationality, or on the continent countries like Rwanda and of late Ghana, giving Visa on arrival to citizens of African Union member states. Only when such travel prevention measures are lifted can travel by Africans across Africa truly take off and support internal continental traffic growth, making us less dependent on global hysteria and prejudice.