NAIROBIS TOURISM FRATERNITY HEADS TO NGONG FOR MAGICAL KENYA SHOW
The Jockey Club of Kenya is partnering with the Kenya Tourist Board this weekend to bring Kenyans to the Ngong Race Course, to promote both horse racing as well as domestic tourism across the country, now generally known as #TembeaKenya.
The mini exhibition will be well timed, a week prior to the long Easter weekend, to give Nairobeans the overview of what special deals are on offer for them, at the coast as well as upcountry, inside and outside the safari parks. Said a staff of KTB during the just ended e-Tourism Conference to this correspondent: #TembeaKenya is now entering a new phase. Domestic tourism has to be affordable for a broad section of Kenyans who want to see their own country. Horse racing at Ngong is popular already with Kenyans and visitors from overseas. But we still can get more people to participate in such activities. And the mini exhibition is aimed to promote both family outings to the Ngong race course and will give last minute offers for a mini vacation over the long Easter weekend.
It has become official policy that by 2015 half of Kenyas tourism numbers are to be generated through domestic and regional tourism, reducing reliance on the often volatile markets overseas when political or economic events dampen interest and financial ability to travel long haul.
The Ngong Race Course is expected to be packed to capacity especially on Sunday 01st April, when the annual Kenya Derby is being run, this year sponsored by Spur Steak Ranches. A winning combination for sure between the Kenya Tourist Board and the Jockey Club of Kenya. Watch this space.