QATAR AIRWAYS TARGETTING TRAVELLERS TO CHINA, GLOBAL NETWORK
Only days away from its inaugural flight between Doha and Entebbe is Qatar Airways stepping up its marketing efforts, in fact pulling out all the stops, to get into the hearts and minds of travel agents and frequent travelers. The fight for market share now goes underway in earnest with other established carriers like Emirates, British Airways, KLM, Brussels Airlines, Kenya Airways and Ethiopian Airlines, all of which have served Uganda for many years and are now wary of a quality airline like QR entering the market and capturing market share from what is generally thought of as one with great potential, now that oil has been discovered in Uganda in substantial quantities.
Already dubbed The Worlds Only 5Star Airline Qatar seeks to position itself as an airline of choice, offering daily services via their Gulf hub to the rest of the world. Entebbe / Uganda is Qatars 13th new destination opened in 2011 someone had to pick the lucky number but is soon followed by number 14 when the airline is launching its 5th destination in China, this being the western city of Chongqin making it a total of 28 flights to China a week available to connecting passengers from Uganda. In addition, over 100 other global destination are now within reach of passengers choosing to fly with Qatar Airways, substantially widening the options for Ugandans to travel abroad and for foreign visitors to come to Uganda in turn.
Qatar Airways Chief Executive will be in Uganda for the flight premiere and will meet representatives of media organizations at the Kampala Serena Hotel on the 03rd of November.
Meanwhile though is the launch campaign for Gulf Airs flights, due to commence on the 05th December with 4 flights per week stuttering in the face of spats with travel agents and the absence of both offices as well as a GSA partner, which is in stark contrast with the activities by Qatar Airways, whose choice of a first rate PR agency in Kampala has also made a world of difference. Watch this space as the inaugural flight of QR is due to land next Wednesday at 13.30 hrs in Entebbe / Uganda.
Archive for October 28th, 2011
QATAR AIRWAYS TARGETTING TRAVELLERS TO CHINA, GLOBAL NETWORK
KENYA AIRWAYS ANNOUNCES OPERATING RESULTS FOR QUARTER TWO
The Pride of Africa yesterday released consolidated Quarter Two results, showing once again impressive growth and giving hope to a subsequent rise in the companys share price, which in view of the soon to be launched rights issue has been somewhat trading below true value.
The offered capacity totaled 3,639m seat kilometres, which was 7.3% better than last years level as a result of additional destinations launched in the second half of 2010 to Rome (Italy), Nampula (Mozambique) and Malindi (Kenya) while NDjamena (Chad) and Ouagadougou (Burkina Faso) were launched in the first half of 2011.
Capacity offered into Europe registered an 8.6% growth compared to the same quarter of prior year as a result of introducing direct flights to Rome and operating double daily weekend flights on London route.
The capacity into Middle East, Far East and India regions grew by 9.7% compared to last year. Bombay registered the highest growth in these regions at 26.4% due to the deployment of B777 in July and August 2011 compared to B767 operated during the same period last year.
The Northern Africa region grew by 8.1% in capacity owing to the introduction of double daily departures from Nairobi to Juba in the Republic of South Sudan. Embraer aircraft are used on that route to meet the rising demand for business travellers. Capacity availed into the East African region shrunk by 13.3% compared to last year due to cancellation of night flights to Zanzibar as a result of low demand and operating combined flights to Bujumbura and Kigali as opposed to direct flights evidenced last year.
Capacity offered in the Central Africa region grew by 5.4% mainly from increased frequencies to Bangui, Libreville via Douala and Brazzaville route connecting through Kinshasa. Capacity in Southern Africa grew by 5.4% due to introduction of Nampula in December 2010 and increased frequencies to Harare and Maputo. West Africa capacity grew by 8.6% mainly from increased operations on the Bamako Dakar routes and the introduction of Ouagadougou and NDjamena via Cotonou.
On the domestic market, capacity grew by 35.4% compared to same period prior year largely due to introduction of the Mombasa Shuttle from November 2010 averaging 10 daily flights and the reintroduction of Malindi flights. Kisumu registered a 28.6% growth in capacity through increased frequencies now offering up to 20 flights a week.
Uptake of total capacity offered stood at 2,831m revenue passenger kilometres which represented a 14.8% growth compared to last year. The total passenger tally, which closed on 1,004,476 increased by 18.2% on the previous year resulting to an average cabin factor of 77.8% compared to last years level of 72.7%.
Cargo tonnage at 16,021 increased by 13.5% compared to last years level emphasizing an improved business environment and increased sales efforts.
Passenger uplift to Europe at 158,247 indicates an 11.0% year on year growth on the back of a 8.6% capacity growth resulting to 83.3% seat occupancy level.
In the Middle East, Far East and India regions uplifted passenger traffic at 133,833, showed an increase of 18.7% against a capacity growth of 9.7%. The recorded cabin load factor of 88.3% was 5.9 points better than during the previous year.
Within Africa but excluding Kenya passengers uplifted totalled 509,570 indicating a growth of 13.5 compared to a 4.4% capacity growth. The resulting passenger cabin load factor of 67.8% was an improvement of 7.3 points compared to same period a year ago.
Passengers uplifted within Kenya stood at 202,826 which meant a 42.0% growth. The resulting cabin factor of 74.0% was above 70.9% achieved last year, all the more remarkable considering the huge capacity rise.
Competitors asked about these results, which are by all standards impressive in particular on the domestic market where a real battle has been going on since Kenya Airways determined push back on to the Malindi and Kisumu routes and the re-introduction of the Mombasa Shuttle, were not keen to inflame the situation more than it already is by making any comments about KQs performance as one regular aviation source from Nairobi put it to this correspondent, a clear sign that competition truly is at cut throat levels.
Watch this space for the most up to date information from the Eastern African and Indian Ocean aviation sector.