MORE TOURISM AMBASSADORS TO ‘SPREAD THE GOSPEL OF SEYCHELLES’
Last week did the Seychelles Tourist Board announce the appointment of 10 more tourism ambassadors in diverse countries, aimed to promote tourism to the archipelago and be the ‘link’ between the local travel trade and the home islands.
This innovative and unique initiative now has first time representatives in Algeria but also added more ‘ambassadors’ in the UK, the US, Canada, Germany, the Netherlands and Italy.
The idea was implemented in January 2010 during the tourist board’s annual marketing conference and has taken not just root but the travel industry by storm, with reportedly other countries ‘copycatting’ the concept, proof enough that the Seychelles have struck ‘gold’ by having their own nationals living abroad take ownership of prompting and marketing the Creole Islands.
Well done indeed and best of success to the new appointees.
